Interested in pursuing a career in graphic design? Graphic Designing is a vast field. Within this one field, several different specializations exist. The professionals get to work in a bunch of different sectors and creative positions. Most designers go with the flow and take up design work everywhere; however some are skilled in certain areas only.
It doesn’t matter at what career stage you are in designing at the moment. It is always good to explore the trending career paths in any sector. Here are some of the most popular career paths for graphic designers in 2022.
Brand Identity and Logo Designer
Most people instinctively think about creating logos when they consider graphic design. Nevertheless, brand identity is a more comprehensive subfield of graphic design, and logo design is but one component of it.
Identity designers also start creating the overall look and feel of a company’s visual presence in addition to logo design. As an element of this, they develop colour schemes, choose the kinds of photos a business will employ, choose the font, and produce additional supporting visual components.
The aesthetic judgments of the businesses for which they work is created by brand identity designers. In order to direct the efforts of other designers, such as marketing strategists and web designers, they are typically in charge of developing brand style and application rules.
Packaging is necessary for tangible goods. Someone has to create things, from cereal boxes to the tags on designer apparel. Packaging designers can help with it.
To build packages that compel people to make purchases, these graphic designers need a solid understanding of marketing as well as human behavioral psychology.
They should be knowledgeable about color theory, font, and any rules or legislation pertaining to the content that must be included on packaging, such as nutritional data.
Web and Mobile Designer
Websites and apps are designed by web and UI designers. They must be well-versed in design ideas, as well as in marketing and fundamental coding concepts.
Web and UI designers are more valuable members of any design team even though they may not actually do any coding since they are aware of the strengths and weaknesses of the code that underpins websites and apps.
Working on tasks like product pages, advertising websites, mobile designs, gaming interfaces, or WordPress sites may be your lot as a graphic designer with a focus on digital marketing or user interfaces.
In terms of the grid, strategies for composition, color, font, and other elements, it adheres to the rules of graphic design.
Layout and Print Designer
In the past, graphic designers only worked in the print industry, and there will still be a large demand for this type of print design work in 2022.
In the print and publishing industries, graphic designers must be familiar with both the rules of excellent design and the technical requirements for producing print-ready files. They also need to be well-versed in typography, colour theory, and which kinds of photos are most effective in print-versus-digital settings.
However, font designers frequently concentrate more on designing typefaces, even though they occasionally work on unique specialised projects. There is much overlap in the work that these designers do.
Where can I learn Graphic Design?
Moople Institute of Animation and Design has one of the best graphic designing courses in Kolkata. This institute also provides all students with 100% placement assistance upon the completion of their training. Additionally, students also get free counseling prior to joining the courses if they have any doubts. Contact us and we will set a free of cost counseling session for you with an education expert.
All the best for your future career goals.