Table of Contents
# Importance of Mass Communication
# Mass communication types and functions
# Curriculum
# Job prospects
# Where is the best college for mass communication?
# Conclusion
Multiple mediums are now available to convey a message to a large audience. A mass media and communication course is a learning program that gives a person tools to spread thoughts and ideas to many people through writing and convincing skills. As a result, it becomes easy for an organisation or individual to extend their policies and prospects to their investors.
If a student wants to advance in the mass communication course, there are several possibilities. For example, journalism, public relations, advertising, event management, corporate communication, and anchoring are a few to express. Thus, it is a progressive course with multiple options to endorse individual talents and skills.
Importance of Mass Communication
Why is mass communication important? Technology and the internet have made it easy to communicate with a distant person on the other part of the earth. Therefore, spreading awareness, news, businesses, and products has become quick and convenient. All these are a part of mass communication. Mass communication is the interactive exchange of ideas and information for a specific purpose.
Several platforms like television, newspapers, radio, journals, books, movies, the internet and other digital outlets are helpful to associate with mass and communication techniques to attain maximum coverage. Therefore, it is the best weapon to bring positive change and create a thriving environment. It is actively used in political, social, cultural, and economic systems.
Mass communication types and functions
Mass communication is divided into four types, and students can learn about them by enrolling in a mass communication course.
- Print media
- Outdoor media
- Digital media
- Media broadcasting
Each of the above works specifically to demonstrate a perspective. Further, the various advantages of the field are here.
- Conveying information
- Spreading education
- Entertainment
- Active socialisation
- Information and its interpretation
- Persuasion
- Linking
Curriculum
Students can pursue diploma, degree, or doctoral programs in mass communication from top universities. The courses are available on online platforms as well. But training under a learned teacher and getting a stamp from a renowned university on your certificate plays exceptionally well for your career progress.
A 10+2 or equivalent program must be completed with an aggregate of 50 per cent marks for the mass and communication course. Also, if students want to do a postgraduate, they must score 50 per cent marks in the bachelor program. Further, they must upskill themselves with language command, speech clarity, self-promotion, open-mindedness, research skills and patience.
Next comes the subjects for completing the educational program. Students must study the subject details thoroughly and prepare themselves to face the challenges in real life.
- Visual communication
- Photography and Journalism
- Audio Communication
- Feature writing
- Audiography and music
- Marketing and mass communication
- News reporting and editing
- Aesthetics
Job prospects
Mass communication students can choose from diverse career options to grow as professionals. First, they should attain education, subject details, practical training, and trending methods knowledge. Next, they can acquire the relevant skills to take on professional responsibilities. Finally, they can propose their curriculum vitae to a recruiter with positivity and zeal.
- A television journalist should be presentable and proficient. They earn a salary of 10 lakhs INR yearly.
- Anchors and radio jockeys should be able to engage the audience. These professionals earn nearly 20 lakhs in a year.
- Public relations specialists should skillfully communicate with the media, organisations, and people. Their salaries range from 3-10 lakhs per year.
- Advertising executives have salaries between 2-5 lakhs per year.
- Video editors play an active role in the presentation of visual content. Their pay scale is about 2-8 lakhs annually.
Where is the best college for mass communication?
Mass communication was earlier not a part of the academic curriculum. Wilbur Schramm created the first-degree programs in mass communication. Thus, the subject entered the education stream and engaged many learners with its vast applications and probabilities. Swami Vivekananda University in Barasat has all the learned teachers and guided programs to help learners gain all the necessary information and skills.
Our Institute of mass communication is an emerging university holding a top place in the education field. Students study under leading professional’s adept at their domains and clarify every simple detail in plain and apprehensible language. Thus, learners can enroll in full-time three-year graduate or two-year post-graduate programs after class 12.
Experienced teachers educate them by extracting detailed information from books. In addition, they assign written work, practicals, workshops, and presentations to help students improve their concepts. This way, they familiarise students with the know-how of the media industry.
Top recruiters hired toppers from our university, offering envious packages. They are the role models for coming generations. Further, these courses are cost-effective and student-friendly. The cafeteria, hostel, and tuition fee expenses are comparatively less.
Conclusion
Take guidance from subject experts and learn to deal boldly with practical problems. Swami Vivekananda University enhances your creative skills and inspires you to progress through proper education and execution of ideas. So strengthen your base from trained faculties and achieve your goals in life.
